Posts Tagged ‘B2B’

B2B marketing insights and tips compliments of MarketingProfs

Thursday, May 6th, 2010

So much to learn, so little time–which is why I was thrilled to have the opportunity to meet and learn from hundreds of other marketing professionals this week at Marketing Profs B2B forum.  What’s more we had a lot of fun and left with a lot of ideas that many of us are already putting into action.

B2B digital marketing best practices

Over two jam-packed days, we heard about best practices in areas like search engine optimization (SEO), content strategy, lead generation and lead nurturing, and social media.  We learned about what’s worked, what hasn’t, and why from Marketing VPs that have been there, tried that.

Social media: Insights from an in-house specialist

Monday, January 18th, 2010

Most B2B companies are just beginning to dip their toe in the social media marketing waters.  Consequently, I was delighted when Alan Belniak, the newly appointed Director of Social Media Marketing at Parametric Technology Corporation (PTC) agreed to an interview about how his company is approaching social media and why.

My questions appear in bold followed by his answers.  Here’s what he had to say:

Why did PTC create your position?