Peter Rothstein, President New England Clean Energy Council and moderator of today’s Massachusetts Technology Leadership Council’s breakfast seminar entitled Building the Cleantech Ecosystem in New England, kicked off today’s program by noting that venture capital firms investment in clean tech has increased dramatically over the last five years, from 2% then to 17% today. He added that VCs financed more deals in New England than any other state, although our region came in third in terms of total dollars.
Posts Tagged ‘B2B marketing consultant’
Clean energy technology: Building an ecosystem in New England
Thursday, May 19th, 2011The future of marketing will be all about customer data
Monday, October 11th, 2010As I’ve mentioned in previous posts, Boston is rapidly rebranding itself as what Boston Globe columnist Scott Kirsner, and perhaps others, have dubbed as the Innovation Economy. This week the focus was on marketing.
This post focuses on what excited me most as a B2B marketing consultant. Hint: My company’s tagline is “using customer knowledge to increase sales”.
Want to develop smarter, greener cities? Maybe the key is compelling communications
Tuesday, September 14th, 2010Believe it or not, I think the answer to smarter, greener cities may be more compelling communications. I reached this conclusion after hearing a number of experts propose other solutions. This post explains why.
Background
This morning, I had the good fortune to attend Building the Future: Opportunities for Energy Innovation and Efficiency hosted by the Massachusetts Technology Leadership Council at Foley Hoag’s Emerging Enterprise Center. The keynote speaker was Dr. Joan Fitzgerald, Northeastern University Professor and author of Emerald Cities: Urban Sustainability and Development. The other panelists were Cambridge, MA urban planner Iram Farooq, Architect and Autodesk Industry Programs Manager Erin Rae Hoffer, and entrepreneur and developer Kenneth H. Smith. Attorney Adam Wade from Foley Hoag moderated the discussion.
How search and social media will shorten the B2B sales cycle.
Monday, June 21st, 2010Paul Gillin, author of The New Influencers and a leading authority on B2B marketing, just published a draft of the first chapter of his upcoming book, Social Marketing to the Business Customer on his blog. He had me on the second page when he spelled out what I’ve always seen as the differences between B2B and B2C sales–but have never been able to articulate as clearly. 
The points Paul makes –about buyers’ focus on value, group decision-making, and sales cycle length especially resonate with me as someone who focuses on marketing IT products and professional services to corporations.
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