Posts Tagged ‘analytics’

Health care reform: people, processes, data, oh my!

Thursday, June 16th, 2011

By Barbara Bix, BB Marketing Plus

The Massachusetts Health Data Consortium’s spring workshop on Analytics, Data and Accountability centered on how data and analytics must change as the U.S. health care system moves from paying for volume to paying for value.  Nevertheless, the ultimate message may have been, that as always, it takes people, process, and data to effect dramatic change.

Clearly, the devil will be in the details of the integration of these three elements.  The conference was rich with case studies of what works and warnings about where the challenges lie.

Employers seek health care value vs. volume

Will marketing consultants and agencies switch places with in-house staff in a digital world?

Tuesday, May 25th, 2010

As a marketing consultant, I attend a lot of marketing seminars and marketing conferences to stay current with my craft.  Today, the buzz there is all about online marketing.

digital marketingTypical topics include content strategy, search engine optimization (SEO), social media, inbound marketing, marketing automation, and of course email marketing.  Spending in all of these areas is up–often at the expense of conventional advertising and PR.

There are several trends driving this transition.  One is that prospects are moving online so the marketers that wish to reach them must also move online.  Another is that advances in marketing technology have made it relatively easy for non-professionals to produce content that attracts and engages their audiences.