Comments for The Top Line http://www.bbmarketingplus.com/blog Attract better business, shorten the sales cycle, and accelerate revenues Mon, 02 Jan 2012 16:17:22 +0000 hourly 1 http://wordpress.org/?v=3.1.3 Comment on Can B2B marketing strategies for the complex sale help improve health outcomes? by ugg http://www.bbmarketingplus.com/blog/2010/12/23/can-b2b-marketing-strategies-for-the-complex-sale-help-improve-health-outcomes/comment-page-1/#comment-87783 ugg Mon, 02 Jan 2012 16:17:22 +0000 http://www.bbmarketingplus.com/blog/?p=740#comment-87783 I truly enjoyed reading this website, this really is wonderful weblog. I truly enjoyed reading this website, this really is wonderful weblog.

]]> Comment on Motivating Behavior Change: Where the rubber hits the road in health care and sustainability by Best of B2B Marketing Zone for December 6, 2011 « Sales and Marketing Jobs http://www.bbmarketingplus.com/blog/2011/12/06/motivating-behavior-change-where-the-rubber-hits-the-road-in-health-care-and-sustainability/comment-page-1/#comment-80350 Best of B2B Marketing Zone for December 6, 2011 « Sales and Marketing Jobs Thu, 08 Dec 2011 19:06:35 +0000 http://www.bbmarketingplus.com/blog/?p=1198#comment-80350 [...] Motivating Behavior Change: Where the rubber hits the road in health care and sustainability THE TOP LINE | TUESDAY, DECEMBER 6, 2011 [...] [...] Motivating Behavior Change: Where the rubber hits the road in health care and sustainability THE TOP LINE | TUESDAY, DECEMBER 6, 2011 [...]

]]> Comment on Good lead generation campaigns are much more than a shot in the dark by Higher Education Marketing Links of the Day : TWG Plus http://www.bbmarketingplus.com/blog/2011/03/14/good-lead-generation-campaigns-are-much-more-than-a-shot-in-the-dark/comment-page-1/#comment-40460 Higher Education Marketing Links of the Day : TWG Plus Mon, 06 Jun 2011 12:19:46 +0000 http://www.bbmarketingplus.com/blog/?p=958#comment-40460 [...] Good lead generation campaigns are much more than a shot in the dark (Top Line via Marketing Profs). “[A college's efforts at lead generation] could have gotten a far better return on their marketing investment–if only they’d thought a little more about the audience–rather than focusing exclusively on their own goals.” [...] [...] Good lead generation campaigns are much more than a shot in the dark (Top Line via Marketing Profs). “[A college's efforts at lead generation] could have gotten a far better return on their marketing investment–if only they’d thought a little more about the audience–rather than focusing exclusively on their own goals.” [...]

]]> Comment on Good lead generation campaigns are much more than a shot in the dark by bbmarketingplus http://www.bbmarketingplus.com/blog/2011/03/14/good-lead-generation-campaigns-are-much-more-than-a-shot-in-the-dark/comment-page-1/#comment-40050 bbmarketingplus Thu, 02 Jun 2011 21:16:01 +0000 http://www.bbmarketingplus.com/blog/?p=958#comment-40050 Thank you! Thank you!

]]> Comment on Good lead generation campaigns are much more than a shot in the dark by Coreen http://www.bbmarketingplus.com/blog/2011/03/14/good-lead-generation-campaigns-are-much-more-than-a-shot-in-the-dark/comment-page-1/#comment-40046 Coreen Thu, 02 Jun 2011 20:22:14 +0000 http://www.bbmarketingplus.com/blog/?p=958#comment-40046 What a thorough examination of direct mail marketing gone wrong. Excellent post! What a thorough examination of direct mail marketing gone wrong. Excellent post!

]]> Comment on Want to develop smarter, greener cities? Maybe the key is compelling communications by HomemadeSolarPanels http://www.bbmarketingplus.com/blog/2010/09/14/want-to-develop-smarter-greener-cities-maybe-the-key-is-compelling-communications/comment-page-1/#comment-39988 HomemadeSolarPanels Thu, 02 Jun 2011 10:51:21 +0000 http://www.bbmarketingplus.com/blog/?p=400#comment-39988 <strong>homemadesolarpower...</strong> I have bookmarked, Dugg, and I joined the RSS subscription. Thanks! .... homemadesolarpower…

I have bookmarked, Dugg, and I joined the RSS subscription. Thanks! ….

]]> Comment on Value propositon: What’s price got to do with it? by IT Sales Jobs http://www.bbmarketingplus.com/blog/2011/04/27/value-propositon-whats-price-got-to-do-with-it/comment-page-1/#comment-38394 IT Sales Jobs Thu, 19 May 2011 19:07:54 +0000 http://www.bbmarketingplus.com/blog/?p=1066#comment-38394 You're one hundred percent right about pricing. It means everything, and the getting the price right on a product can mean sales whatever the quality. It's interesting to see how this has changed slightly for the last few years with the internet making almost anyone who can be bothered to do a bit of research over a few websites can get a good grasp of value. Today it starts with the marketing, and good marketing can affect your pricing positively with extra percieved value. You’re one hundred percent right about pricing. It means everything, and the getting the price right on a product can mean sales whatever the quality. It’s interesting to see how this has changed slightly for the last few years with the internet making almost anyone who can be bothered to do a bit of research over a few websites can get a good grasp of value. Today it starts with the marketing, and good marketing can affect your pricing positively with extra percieved value.

]]> Comment on Price or customer experience–which matters more? by bbmarketingplus http://www.bbmarketingplus.com/blog/2011/03/21/price-or-customer-experience-which-matters-more/comment-page-1/#comment-31740 bbmarketingplus Tue, 22 Mar 2011 00:15:47 +0000 http://www.bbmarketingplus.com/blog/?p=969#comment-31740 Thanks for your comment, Lori. I'm with you--but perhaps that's because, as you note, so many are giving customer service short shrift these days. Here's hoping our vendors and service providers will take note :-) Thanks for your comment, Lori. I’m with you–but perhaps that’s because, as you note, so many are giving customer service short shrift these days. Here’s hoping our vendors and service providers will take note :-)

]]> Comment on Price or customer experience–which matters more? by Lori Day http://www.bbmarketingplus.com/blog/2011/03/21/price-or-customer-experience-which-matters-more/comment-page-1/#comment-31710 Lori Day Mon, 21 Mar 2011 20:29:30 +0000 http://www.bbmarketingplus.com/blog/?p=969#comment-31710 Barbara, Well said. I am arguably in an income bracket that allows me to feel this way, but I increasingly value customer service over price. The lowest common denominator has become so low for many goods and services that the lowest price is often a rip-off, and for a bit more, you can actually get what you pay for. Lori Day Barbara,

Well said. I am arguably in an income bracket that allows me to feel this way, but I increasingly value customer service over price. The lowest common denominator has become so low for many goods and services that the lowest price is often a rip-off, and for a bit more, you can actually get what you pay for.

Lori Day

]]> Comment on Good lead generation campaigns are much more than a shot in the dark by When more is less — the infamous collage | Kranz Communications http://www.bbmarketingplus.com/blog/2011/03/14/good-lead-generation-campaigns-are-much-more-than-a-shot-in-the-dark/comment-page-1/#comment-31140 When more is less — the infamous collage | Kranz Communications Wed, 16 Mar 2011 13:51:32 +0000 http://www.bbmarketingplus.com/blog/?p=958#comment-31140 [...] a blog post from an old friend of mine (she’s not old; we’ve just known each other for long time), reminded of the collosal [...] [...] a blog post from an old friend of mine (she’s not old; we’ve just known each other for long time), reminded of the collosal [...]

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