Archive for the ‘Speaker notes’ Category
Tuesday, December 6th, 2011
The panel at this morning’s conference entitled Sustainability: Don’t Market to Key Audiences- Motivate Them! was amazing. Panelists, whose work focuses on sustainability, shared lots of interesting details about what works and why.
Sustainability and health care on parallel tracks
For me, the biggest takeaway was that sustainability professionals face the same challenge that is starting to top the list at health care institutions. That is, motivating lots of individuals to change their behavior.
In health care, the focus is on motivating patients to comply with their treatment plans. In sustainability, it means motivating employees to make lots of small changes such as re-using and recycling both at work, and at home.
This is a preview of
Motivating Behavior Change: Where the rubber hits the road in health care and sustainability
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Read the full post (747 words, 4 images, estimated 2:59 mins reading time)
Tags: behavior change, compliance, engagement, health care, healthcare, incentives, motivation, sustainability
Posted in Energy, health care, social media, Speaker notes | 1 Comment »
Thursday, June 23rd, 2011
Photo courtesy of Christian Sann, SCVNGR
By Barbara Bix
To one side of me sat a business development professional from a detective agency. To the other side, was an owner of an eye glass store in a downtown mall that seeks to make his store a “destination”. Both had come to learn about how to use social media to market their businesses. Moreover, the packed ball room was standing room only.
“All star” panel on social media
This is a preview of
The power of Twitter Hashtags: Crowdsourcing gems and soundbites
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Read the full post (979 words, 2 images, estimated 3:55 mins reading time)
Tags: anthony silva, business development, hashtag, Laura Fitton, Paul Gillin, seth priestbatch, social media, troiano
Posted in social media, social media marketing, Speaker notes | No Comments »
Thursday, May 19th, 2011
Peter Rothstein, President New England Clean Energy Council and moderator of today’s Massachusetts Technology Leadership Council’s breakfast seminar entitled Building the Cleantech Ecosystem in New England, kicked off today’s program by noting that venture capital firms investment in clean tech has increased dramatically over the last five years, from 2% then to 17% today. He added that VCs financed more deals in New England than any other state, although our region came in third in terms of total dollars.
This is a preview of
Clean energy technology: Building an ecosystem in New England
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Read the full post (1079 words, 3 images, estimated 4:19 mins reading time)
Tags: B2B marketing consultant, building management systems, busienss model, capital expenditures, clean tech, clean tech cluster, cleantech, commercialization, economic payback, efficiency, Energy, energy storage, financing, government tax credits, growth drivers, innovation, job creation, mandates, manufacturing process, overseas markets, Pricing, solar energy technology
Posted in Energy, Marketing strategy, Speaker notes | No Comments »
Wednesday, May 11th, 2011
By Barbara Bix
Massachusetts Governor Patrick’s conference on health information technology, entitled “Improving Health Care and the Economy“, began yesterday in Worcester, MA. Dr. Blumenthal kicked off the conference citing achievements at the federal level and congratulating Massachusetts for being the first state to attain provider targets.
A down payment on health care reform
Quoting President Obama, Dr. Blumenthal told an audience of several hundred that health information technology, while important, is just the down payment on health care reform. More important, he said are the aspirations of change we plan to achieve as a country.
This is a preview of
Health information technology: successes, challenges, next steps
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Read the full post (1219 words, 2 images, estimated 4:53 mins reading time)
Tags: adoption, all payer database, care models, Governor Patrick's conference, health care innovation, health care reform, health information exchange, health information technology, HITECH, incentives, payment models, payment reform, telemedicine
Posted in health care, Speaker notes | No Comments »
Wednesday, March 23rd, 2011
By Barbara Bix
This morning, I attended a program at the Massachusetts Technology Leadership forum featuring John Lewis, Regional VP of Sales, of athenahealth. John’s presentation centered on his company’s experiences of selling what he referred to as health care’s first cloud-based service.
Following on the heels of recent conversations, I’ve had with CIOs, about placing confidential patient data in the cloud; I expected John to tell us how he overcomes this objection. Instead, he spent the morning convincing us that operating in the cloud is his company’s competitive advantage. John supported this thesis with figures, facts, and logic.
Tags: athenahealth, cloud, collections, confidentiality, cost, data, data standards, efficiency, EMR, EMRs, health care, healthcare, knowledge management, meaningful use, privacy, reimbursement, revenue cycle, SaaS, standardization
Posted in health care, market intelligence, Marketing strategy, SaaS, Speaker notes, value propositions | No Comments »
Friday, March 11th, 2011
By Barbara Bix
Stimulating? Exciting? Scary? Each of these are words that came to mind this morning as I listened to Google National Industry Manager, Seth van der Swaagh’s presentation to members of the Associated Industries of Massachusetts (AIM) on Google’s Digital Vision – The Acceleration of Everything.
Accelerate with AIM
The topic and the speaker were an interesting choice when you consider that AIM represents companies in industries that have been around since the Industrial Revolution. Yet, one of the conversations I had prior to the meeting shed light on how the Digital Age affects everyone.
Tags: AIM, engaging, Google, MA, manufacturing, Massachusetts, media, mobile, mobile strategy, relevant, video
Posted in Internet marketing, Marketing communications programs, Marketing strategy, Speaker notes | No Comments »
Tuesday, February 15th, 2011
On February 4, I attended the Massachusetts Health Data Consortium conference entitled HIT ’11: The tools for meaningful and accountable care. It was a fabulous day packed with information from health care providers and health care payers across the nation. 
Since I couldn’t keep up with the information flow, I’m looking forward to reviewing the slides once they’re up later this month. In the meantime, the next few posts provide snippets from several sessions.
I hope you’ll find it as interesting as I did. This one focuses on the first session: Clinical Decision Support: Technology at the point of care.
This is a preview of
Health Care Information Technology: The prescription for successful implementation
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Read the full post (633 words, 4 images, estimated 2:32 mins reading time)
Tags: accountable care, clinical decision support, CPOE, electronic medical record, health care, health care information technology, medical errors, medication administration
Posted in health care, Speaker notes | 1 Comment »
Thursday, December 9th, 2010
By Barbara Bix, B to B Marketing Consultant
I started working in health care in 1994 in Boston, after working in high technology since the early 1980s. One of the first things that struck me was the relative lack of competition in the local health care industry.
Few distinctions between health care “competitors”
There was relatively little differentiation, from a prospective patient’s perspective, between hospitals–other than care level and location. When I polled my friends and colleagues, I realized that they could distinguish between Boston’s famous tertiary hospitals and the community hospitals–but couldn’t cite differences within either group.
This is a preview of
How will Electronic Medical Records (EMRs) improve quality and reduce costs?
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Read the full post (1136 words, 6 images, estimated 4:33 mins reading time)
Tags: competition, cost-effectiveness, Electronic Medical Records, EMRs, health care, healthcare, Medicare, payment reform, practice variation, quality
Posted in health care, Speaker notes | 3 Comments »
Monday, October 11th, 2010
As I’ve mentioned in previous posts, Boston is rapidly rebranding itself as what Boston Globe columnist Scott Kirsner, and perhaps others, have dubbed as the Innovation Economy. This week the focus was on marketing.
MITX, under the umbrella of FutureM, organized dozens of (mostly free) events dedicated to exploring and sharing how the newest technologies and insights are changing the way that marketers think, create, engage, and measure. It was information-packed, exhilarating, and exhausting.
This post focuses on what excited me most as a B2B marketing consultant. Hint: My company’s tagline is “using customer knowledge to increase sales”.
This is a preview of
The future of marketing will be all about customer data
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Read the full post (878 words, 5 images, estimated 3:31 mins reading time)
Tags: B2B marketing consultant, customer development, customer engagement, customer feedback, customer information, customer research, customer-centric, digital marketing technologies, FutureM, innovation, market need, marketing research, minimally viable product, web analytics
Posted in Buying process model, Internet marketing, market intelligence, social media marketing, Speaker notes, Uncategorized | No Comments »
Thursday, September 23rd, 2010
Bostonians refer to our city as the Hub. To me, this often sees like a self-important and provincial perspective. Yet, today, I found reasons to believe otherwise.
The occasion was a meeting about Emerging Technologies for the Silver Tsunami: Aging in Place through the use of Integrated Technology convened by the Massachusetts Technology Leadership Council at the Boston office of the British Consulate. It was the panelists’ presentations and the questions and comments from the audience that convinced me that Boston may very well be “the hub”–at least when it comes to leading the charge on “Aging in Place”.
This is a preview of
Marketing technology to help seniors “Age in Place”
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Read the full post (842 words, 5 images, estimated 3:22 mins reading time)
Tags: Aging in place, Beacon Hill Village, emerging market, Houseworks, market opportunities, professional caregivers, referrals, seniors, technology
Posted in health care, Speaker notes, Uncategorized | No Comments »
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