Archive for the ‘social media marketing’ Category
Thursday, May 6th, 2010
So much to learn, so little time–which is why I was thrilled to have the opportunity to meet and learn from hundreds of other marketing professionals this week at Marketing Profs B2B forum. What’s more we had a lot of fun and left with a lot of ideas that many of us are already putting into action.
B2B digital marketing best practices
Over two jam-packed days, we heard about best practices in areas like search engine optimization (SEO), content strategy, lead generation and lead nurturing, and social media. We learned about what’s worked, what hasn’t, and why from Marketing VPs that have been there, tried that.
This is a preview of
B2B marketing insights and tips compliments of MarketingProfs
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Read the full post (1256 words, 2 images, estimated 5:01 mins reading time)
Tags: B2B, B2B mobile, best practices, blogging for business, call for action, campaign ROI, content strategy, conversion, digital marketing, Google URL Builder, Google's webmaster tools, landing pages, lead generation, lead nurturing, Marketing VPs, qualified leads, recommended WordPress plugins, search engine optimization, SEO, Sepaton, site maps, social media, target market, URL Shortening tools
Posted in How to, Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 1 Comment »
Monday, May 3rd, 2010
A lot of what we read and hear about social media focuses on how businesses can use it to market to consumers (B2C). Yet, as a business-to-business marketing consultant, I’m far more interested in its B2B applications.
This is perhaps the main reason I was looking forward to Paul Gillin’s breakfast seminar at the Massachusetts Technology Leadership Council last week. The other reason is that Paul has an uncanny ability to connect the dots in ways that add new meaning to any topic that he addresses.
B2B Marketing differs from B2C marketing
Tags: B2B marketers, B2B marketing, business-to-business marketing consultant, Facebook Like, Massachusetts Technology Leadership Council, Paul Gillin, sales cycle, social influence, social media, social media tactics, value
Posted in social media, social media marketing | 1 Comment »
Monday, January 18th, 2010
Most B2B companies are just beginning to dip their toe in the social media marketing waters. Consequently, I was delighted when Alan Belniak, the newly appointed Director of Social Media Marketing at Parametric Technology Corporation (PTC) agreed to an interview about how his company is approaching social media and why.
My questions appear in bold followed by his answers. Here’s what he had to say:
Why did PTC create your position?
Tags: B2B, brand, content, conversation, engagement, listening tools, measures, metrics, online social networking, research, ROI, social media, social media marketing, strategy
Posted in Marketing communications programs, Marketing strategy, social media, social media marketing | 2 Comments »
Tuesday, November 24th, 2009
Last summer, Robert DeSimone of MediComm Consultants, Inc., a colleague from the Medical Development Group, mentioned that several of his clients had inquired about social media. Recognizing that medical device companies face special marketing challenges because they are regulated by the FDA, we decided to go right to the source. Here’s what we learned:
Is social media part of the medical device marketing mix?
Our primary objective was to learn whether and how medical device companies are using social media to communicate with prospects and customers, and the effect that FDA regulation or the lack thereof, is having on these activities.
Tags: marketing communications, marketing mix, measurement, medical development, medical device, press releases, qualitative research, social communities, social media, survey
Posted in health care, Marketing communications programs, social media, social media marketing | 5 Comments »
Monday, November 9th, 2009
More often than not, when I’m invited to speak it’s about marketing strategies that businesses can use to attract and capture businesses from other businesses. Typical topics include “Getting into Your Buyers’ Mind”, “Developing Compelling Value Propositions”, “Systematically Creating Referrals”, “Online Marketing”, and lately “Social Media Marketing”.
This month, however, I had the pleasure of speaking with Tufts alumni on how to use social media marketing techniques to land their next position. I don’t know which was more exciting doing the actual presentation–or preparing for it.
Tags: job search, LinkedIn, social media, social media marketing, Tweetdeck, Twitter
Posted in Marketing strategy, social media, social media marketing | 5 Comments »
Friday, August 7th, 2009
One of my clients, a membership organization, is facing a challenging problem. The Board would like to recruit younger members to ensure that the organization continues.
One of the issues our team has been trying to address is, “How do you attract and retain new community members—when these prospective members start out with little in common with current members?”
Luckily for me, I attended a social media breakfast in Boston(#15) this morning. There, Communispace CEO, Diane Hessan, was the last speaker at an event entitled “SMB15: The Power and Peril of Online Communities.
This is a preview of
Social Media Breakfast (SMB15) serves up great insights and recommendations
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Read the full post (1334 words, 7 images, estimated 5:20 mins reading time)
Tags: campaign, Communispace, community manager, community members, Community Roundtable, health care, health care providers, healthcare, listening strategy, LiveWorld, Marketing strategy, marketing tactic, medical device companies, membership organizations, on-line communities, online communities, online community, SMB15, social community, social media, social media breakfast, social media communications, Twitter
Posted in Marketing communications programs, Marketing strategy, social media, social media marketing | 2 Comments »
Friday, June 19th, 2009
By Barbara Bix -
Blogs and Linked In and Twitter, oh my! So much information, so little time… It’s all a bit overwhelming.
Imagine my relief when Peter Buechler, publisher of the Marketing Guy 2.0, told me that help was on the way. Full of hope and expectations I set off to attend this morning’s breakfast meeting: Social Media Overload—How to Make Sense of It All.
Tags: content aggregator, marketing research, metrics, social information, social media
Posted in social media marketing | 5 Comments »
Thursday, June 4th, 2009
Social media, so what? One way or another, that’s what a lot of people that I know are asking. Here are snippets from five conversations I’ve had in the last week—followed by my own observations.
So what’s the big deal?
Tuesday morning, I gave a presentation on Social Media 101 to the Boston Chapter of the Wharton Alumni club. There was a lot of interest and a lot of questions about how members could use social media to increase their revenues.
Tags: business objectives, campaign, content consumer, content creator, direct marketing, social media, social media marketing, social media marketing plan, social media marketing ROI, social media marketing strategy, social media metrics, social media platforms, successes, Twitter
Posted in social media marketing | 2 Comments »
Monday, May 11th, 2009
Although social media adoption rates are still relatively low—more and more companies are jumping in. And, as they do, we may see a dramatic shift in marketing spending patterns.
Today, most B2B companies are just dipping their toes in the social media waters. Some have launched blogs. Others are experimenting with Twitter. Still others are adopting a wait and see attitude.
Yet, if the conversation at a recent event hosted by the Massachusetts Technology Leadership Council is any indication, most B2B marketers are ready to move forward. Right now, their biggest challenge is figuring out how to justify social media investments to skeptical management teams.
This is a preview of
Social media adoption: How will marketing spending patterns change?
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Read the full post (851 words, 1 image, estimated 3:24 mins reading time)
Tags: B2B marketers, marketing budgets, marketing investments, marketing spending, online marketing, online word of mouth marketing, social media, social media campaigns, social media marketing, social networks
Posted in social media marketing | 1 Comment »
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