Archive for the ‘social media marketing’ Category
Thursday, June 23rd, 2011
Photo courtesy of Christian Sann, SCVNGR
By Barbara Bix
To one side of me sat a business development professional from a detective agency. To the other side, was an owner of an eye glass store in a downtown mall that seeks to make his store a “destination”. Both had come to learn about how to use social media to market their businesses. Moreover, the packed ball room was standing room only.
“All star” panel on social media
This is a preview of
The power of Twitter Hashtags: Crowdsourcing gems and soundbites
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Read the full post (979 words, 2 images, estimated 3:55 mins reading time)
Tags: anthony silva, business development, hashtag, Laura Fitton, Paul Gillin, seth priestbatch, social media, troiano
Posted in social media, social media marketing, Speaker notes | No Comments »
Sunday, April 3rd, 2011
Cheri Keith posted a recap from Harnessing the Power of Social Media in Healthcare Communications on the Health Care 3.0 blog and solicited “takeaways” from others. Mine follow below.
About the panel:
The Racepoint Group hosted the session. Larry Weber (who just published Everywhere: Comprehensive Digital Business Strategy for the Social Media Era ) served as moderator. The panelists included Dr. Kevin Pho, MD, Barry P. Chaiken, MD, MPH and Ashley Serotta of Sermo.
Most physicians are not active on social media during the work day
This is a preview of
Health care social media is in its infancy says panel
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Read the full post (558 words, 4 images, estimated 2:14 mins reading time)
Tags: Facebook, health care, health care marketing consulting services, health care social media, healthcare marketing consulting services, healthcare social media, Larry Weber, online communications, patient communications, physicians, reimbursement, social media marketing consulting services, Twitter
Posted in health care, social media, social media marketing | No Comments »
Monday, March 7th, 2011
By Barbara Bix
B2B marketers will welcome Paul Gillin’s and Eric Schwartzman’s latest book, Social Marketing to the Business Customer
. As the authors note in the preface, most discussions about social media marketing, focus on consumer marketing–even on occasions when B2b marketers make up the majority of the audience.
Great overview of B2B marketing
While the book centers on social media marketing, it is really an excellent overview of B2B marketing in the 21st century. In addition to a description of all things social, readers will also find sections on search and content strategy–and examples of how to combine them with conventional activities such as public relations, direct mail, and sales collateral creation for maximum impact. Perhaps the only innovations the authors don’t go into in detail are those of a physical nature (e.g. SaaS and mobile).
Tags: B2B marketers, better qualified leads, content strategy, crowdsourcing, integrated marketing campaign, marketing tactics, most effective marketing strategies, search, social community, social media marketing
Posted in Marketing strategy, social media, social media marketing | No Comments »
Friday, December 31st, 2010
Recently, I lost my crystal ball. So, I won’t be adding to the posts about predictions for the new year. Instead, I took a look backward to see whether previous year end posts still apply. I think they do.
Learn from the past, capitalize on success
At the end of 2008, in Shorten the sales cycle next year: Year end marketing planning, I advocated taking stock of what worked and what didn’t—so that you can capitalize on your successes and avoid repeating what turned out to be mistakes. In particular, I suggested focusing on buyers’ perceptions in four areas: the desirability of the solutions, the reputation of the vendor, the effectiveness of the communications, and the responsiveness of the individuals leading the sales or business development effort.
Tags: buyer personas, buyers' perceptions, buying process, customer development, customer insights, customer research, demand generation, lead gen, market planning, online communities, sales cycle, sales enablement, web analytics
Posted in Internet marketing, market intelligence, Marketing communications programs, Marketing strategy, social media, social media marketing, Uncategorized, value propositions | No Comments »
Monday, October 11th, 2010
As I’ve mentioned in previous posts, Boston is rapidly rebranding itself as what Boston Globe columnist Scott Kirsner, and perhaps others, have dubbed as the Innovation Economy. This week the focus was on marketing.
MITX, under the umbrella of FutureM, organized dozens of (mostly free) events dedicated to exploring and sharing how the newest technologies and insights are changing the way that marketers think, create, engage, and measure. It was information-packed, exhilarating, and exhausting.
This post focuses on what excited me most as a B2B marketing consultant. Hint: My company’s tagline is “using customer knowledge to increase sales”.
This is a preview of
The future of marketing will be all about customer data
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Read the full post (878 words, 5 images, estimated 3:31 mins reading time)
Tags: B2B marketing consultant, customer development, customer engagement, customer feedback, customer information, customer research, customer-centric, digital marketing technologies, FutureM, innovation, market need, marketing research, minimally viable product, web analytics
Posted in Buying process model, Internet marketing, market intelligence, social media marketing, Speaker notes, Uncategorized | No Comments »
Tuesday, September 28th, 2010
Why do some posts get retweeted more than others? Here are the results of a recent experiment.
The experiment: Same article, different results
Last week, Marketing Profs published my article entitled Accelerate Referrals: 9 steps to success and their readers retweeted it 73 times! This week I began publicizing the article and it was retweeted at least once. Same article, different results…
So what can we learn from this? Here are some of my conclusions. Please chime in with yours!
1. Publish where others will see your article
This is a preview of
Want more retweets? 5 secrets to success + an example
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Read the full post (716 words, 4 images, estimated 2:52 mins reading time)
Tags: accelerate, community, content, content is king, email, followers, marketing consulting firm, newsletters, referrals, retweet, sharing
Posted in How to, Marketing communications programs, Marketing strategy, social media, social media marketing | No Comments »
Thursday, July 15th, 2010
Lee Odden, a recognized expert in the areas of search and social media, recently ran the 2010 Digital Marketing Poll on the TopRank Online Marketing Blog. The poll, presumably directed at marketers, asks: “What 3 online marketing channels & tactics will you emphasize in 2011?” 
TopRank used Twitter to promote the poll–and did so on multiple occasions. Presumably, a lot of people received notice of the poll: @TopRank has 6061 followers, the update was retweeted 262 times, “liked” by 45, and likely got additional visibility through other social sharing media*.
How Odden attracted responses
Tags: 2010, @TopRank, content marketing, conversion rates, digital marketing, direct response campaign, engagement, Lee Odden, marketing channels, marketing tactics, mobile, online marketing, response rates, search, social media, targeted audience, Top 10, Top Rank Online Marketing Blog
Posted in Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing, Uncategorized | No Comments »
Tuesday, June 29th, 2010
As an adjunct professor at Simmons College’s Department of Health Care Administration, I received a press release (the first paragraph of which appears below) with a request to spread the word. I should also disclose that I know a couple of the donors involved through a separate relationship, and have known about this project since its inception.
Press release lead paragraph
This is a preview of
New social media site invites users to review public health care services
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Read the full post (780 words, 2 images, estimated 3:07 mins reading time)
Tags: collaborate with clients, health care, health care marketing consultant, health care quality, public health service, sentiment, Simmons, social media, social media marketing consultant, taxpayer, user reviews, USisUs.net, wisdom of the crowd
Posted in health care, social media, social media marketing | No Comments »
Monday, June 14th, 2010
In today’s guest post, fellow Wharton alum , Craig James, offers tips for leveraging Linked In to generate sales. Craig is the founder of Sales Solutions, a sales productivity improvement business located in suburban Boston. Contact him directly toll-free at 877-862-8631, or by e-mail at craig@sales-solutions.biz
Sales people and others responsible generating business for their organizations will find LinkedIn a valuable tool. Unlike sites such as Facebook and MySpace, LinkedIn tends to attract those looking to develop business relationships, as opposed to friendships.
Tags: "premium LinkedIn", "sales results", Boston, LinkedIn, LinkedIn applications, Marketing, Marketing consultant, marketing materials, personal brand, sales, sales presentation, sales productivity, targeted message, thought leadership, top of mind, trusted advisor, value, Wharton
Posted in How to, Internet marketing, Marketing communications programs, social media, social media marketing | 2 Comments »
Tuesday, May 25th, 2010
As a marketing consultant, I attend a lot of marketing seminars and marketing conferences to stay current with my craft. Today, the buzz there is all about online marketing.
Typical topics include content strategy, search engine optimization (SEO), social media, inbound marketing, marketing automation, and of course email marketing. Spending in all of these areas is up–often at the expense of conventional advertising and PR.
There are several trends driving this transition. One is that prospects are moving online so the marketers that wish to reach them must also move online. Another is that advances in marketing technology have made it relatively easy for non-professionals to produce content that attracts and engages their audiences.
This is a preview of
Will marketing consultants and agencies switch places with in-house staff in a digital world?
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Read the full post (317 words, 2 images, estimated 1:16 mins reading time)
Tags: analytics, branding, content, content strategy, demand generation, email marketing, inbound marketing, marketing automation, Marketing consultant, marketing strategies, marketing techology, measurable, online marketing, search engine optimization, SEO, social media
Posted in Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 6 Comments »
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