Archive for the ‘Other marketing programs’ Category

Shorten the sales cycle next year: Year end marketing planning

Monday, December 29th, 2008

What’s the financial impact of winning one more account per quarter? What would it take to do so? If you don’t know, now may be the time to find out so you can improve the top line next year.

Capitalize on success, avoid repeating mistakes

As the year ends, it can be helpful to take stock of what worked and what didn’t—so that you can capitalize on your successes and avoid repeating what turned out to be mistakes. Our clients find that one of the best ways to do this is to go straight to the horse’s mouth—the customers that bought and those that didn’t.

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Professional organizations: How do they fit into your marketing strategy?

Tuesday, October 21st, 2008

For years, I joined a variety of professional organizations for a variety of reasons. Some helped me keep abreast of trends in the industries I serve. Others offered opportunities to increase my knowledge in my area of specialty. Still others provided access to likely clients or referral sources. Eventually, however, I realized that I was spending too much time, in too many places, with too little return.

This is a preview of Professional organizations: How do they fit into your marketing strategy?. Read the full post (684 words, 1 image, estimated 2:44 mins reading time)

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