Archive for the ‘How to’ Category
Tuesday, May 11th, 2010
Lots going on in Boston this month. Just got back from an information-rich panel discussion offered by the Massachusetts Technology Council entitled: Tricks of the Trade – Building Revenue Momentum in SaaS. Here are my notes.
Program description
Unlike traditional software business models which are based on one-time license sales and lump-sum cash payments, the SaaS model is predicated upon building annuity-type revenue and cash streams. Over the long-term this business model is highly attractive, but especially for early-stage companies ramping SaaS revenues poses a unique set of challenges. MassTLC has gathered a panel of accomplished SaaS operating executives to share their insights on getting the initial revenue ‘flywheel’ turning and building sustainable SaaS enterprises.
This is a preview of
SaaS: Building the revenue momentum you need to achieve profitability
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Read the full post (777 words, 2 images, estimated 3:06 mins reading time)
Tags: best practices, customer support strategy, early-stage, lessons learned, lifetime value of a customer, market insights, market positioning, profitability, revenue, SaaS, SaaS revenues, sales cycle, sales pipeline, target market, value proposition
Posted in How to, Marketing strategy, SaaS | No Comments »
Thursday, May 6th, 2010
So much to learn, so little time–which is why I was thrilled to have the opportunity to meet and learn from hundreds of other marketing professionals this week at Marketing Profs B2B forum. What’s more we had a lot of fun and left with a lot of ideas that many of us are already putting into action.
B2B digital marketing best practices
Over two jam-packed days, we heard about best practices in areas like search engine optimization (SEO), content strategy, lead generation and lead nurturing, and social media. We learned about what’s worked, what hasn’t, and why from Marketing VPs that have been there, tried that.
This is a preview of
B2B marketing insights and tips compliments of MarketingProfs
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Read the full post (1256 words, 2 images, estimated 5:01 mins reading time)
Tags: B2B, B2B mobile, best practices, blogging for business, call for action, campaign ROI, content strategy, conversion, digital marketing, Google URL Builder, Google's webmaster tools, landing pages, lead generation, lead nurturing, Marketing VPs, qualified leads, recommended WordPress plugins, search engine optimization, SEO, Sepaton, site maps, social media, target market, URL Shortening tools
Posted in How to, Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 1 Comment »
Thursday, August 21st, 2008
So you’ve got the attention of your prospective buyers. The good news is that they now know of the existence of your business. The bad news is that they know far less than you think they know about your company. That’s because most of us are so busy, that we only have the capacity to think about our most pressing concerns.
This is a preview of
Shorten the sales cycle: one marketing message at a time
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Read the full post (790 words, 1 image, estimated 3:10 mins reading time)
Tags: brand, buying process, case study, clinician marketing, drip campaign, email marketing, email newsletter, marketing messages, physician practice marketing, sales cycle
Posted in Buying process model, How to, Marketing communications programs, Marketing strategy | 1 Comment »
Friday, August 8th, 2008
Will prospective buyers turn to you when they’re ready to move forward?
Getting the sale depends on affirmatively answering all three of the following questions:
- Have they heard of your business?
- Do they know that you can address the problem?
- Will they remember you when it comes time to buy?
Brand awareness is not sufficient. Think back to your own experience.
Sure, you’ve lost sales because prospective buyers haven’t heard of your business. But, I’ll bet you’ve also lost business because prospective buyers just didn’t realize that you offered a particular product or service.
This is a preview of
Will prospective buyers turn to you when they’re ready to move forward?
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Read the full post (751 words, 1 image, estimated 3:00 mins reading time)
Tags: capturing attention, marketing messages, marketing research, messaging, raising awareness, sales cycle, target audience, trigger events, value proposition
Posted in Buying process model, How to, Marketing communications programs, Marketing strategy | No Comments »
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