Archive for the ‘health care’ Category
Thursday, December 9th, 2010
By Barbara Bix, B to B Marketing Consultant
I started working in health care in 1994 in Boston, after working in high technology since the early 1980s. One of the first things that struck me was the relative lack of competition in the local health care industry.
Few distinctions between health care “competitors”
There was relatively little differentiation, from a prospective patient’s perspective, between hospitals–other than care level and location. When I polled my friends and colleagues, I realized that they could distinguish between Boston’s famous tertiary hospitals and the community hospitals–but couldn’t cite differences within either group.
This is a preview of
How will Electronic Medical Records (EMRs) improve quality and reduce costs?
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Read the full post (1136 words, 6 images, estimated 4:33 mins reading time)
Tags: competition, cost-effectiveness, Electronic Medical Records, EMRs, health care, healthcare, Medicare, payment reform, practice variation, quality
Posted in health care, Speaker notes | 3 Comments »
Thursday, September 23rd, 2010
Bostonians refer to our city as the Hub. To me, this often sees like a self-important and provincial perspective. Yet, today, I found reasons to believe otherwise.
The occasion was a meeting about Emerging Technologies for the Silver Tsunami: Aging in Place through the use of Integrated Technology convened by the Massachusetts Technology Leadership Council at the Boston office of the British Consulate. It was the panelists’ presentations and the questions and comments from the audience that convinced me that Boston may very well be “the hub”–at least when it comes to leading the charge on “Aging in Place”.
This is a preview of
Marketing technology to help seniors “Age in Place”
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Read the full post (842 words, 5 images, estimated 3:22 mins reading time)
Tags: Aging in place, Beacon Hill Village, emerging market, Houseworks, market opportunities, professional caregivers, referrals, seniors, technology
Posted in health care, Speaker notes, Uncategorized | No Comments »
Wednesday, September 8th, 2010
How do you stay top of mind when everyone is head’s down trying to get their own jobs done? How do you ensure that prospective customers think of you when problems arise?
The short answer: you need to stay in touch, talk about things that really matter to those you want to remember you, and remind them that your business is a valuable resource they can tap in each of the areas where you’d like to work with them.
Drip campaigns reinforce your brand
This is a preview of
Drip campaigns keep your company top of mind: 5 steps for success + an example
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Read the full post (899 words, 4 images, estimated 3:36 mins reading time)
Tags: brand, branding, call to action, case example, drip campaign, market disruption
Posted in health care, How to, Marketing communications programs, Marketing strategy | No Comments »
Tuesday, June 29th, 2010
As an adjunct professor at Simmons College’s Department of Health Care Administration, I received a press release (the first paragraph of which appears below) with a request to spread the word. I should also disclose that I know a couple of the donors involved through a separate relationship, and have known about this project since its inception.
Press release lead paragraph
This is a preview of
New social media site invites users to review public health care services
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Read the full post (780 words, 2 images, estimated 3:07 mins reading time)
Tags: collaborate with clients, health care, health care marketing consultant, health care quality, public health service, sentiment, Simmons, social media, social media marketing consultant, taxpayer, user reviews, USisUs.net, wisdom of the crowd
Posted in health care, social media, social media marketing | No Comments »
Tuesday, November 24th, 2009
Last summer, Robert DeSimone of MediComm Consultants, Inc., a colleague from the Medical Development Group, mentioned that several of his clients had inquired about social media. Recognizing that medical device companies face special marketing challenges because they are regulated by the FDA, we decided to go right to the source. Here’s what we learned:
Is social media part of the medical device marketing mix?
Our primary objective was to learn whether and how medical device companies are using social media to communicate with prospects and customers, and the effect that FDA regulation or the lack thereof, is having on these activities.
Tags: marketing communications, marketing mix, measurement, medical development, medical device, press releases, qualitative research, social communities, social media, survey
Posted in health care, Marketing communications programs, social media, social media marketing | 5 Comments »
Sunday, March 1st, 2009
By Barbara Bix -
A lot of the work I do is at the intersection of health care and technology. Yet, I didn’t hear about last Thursday’s conference on Transforming Health Care until a few weeks ago. No else did either.
In fact, organizer Steve Wardell only began publicizing the event in the last 6-8 weeks. Yet, more than 600 people attended—including many local luminaries who not only follow, but make health care news in Boston.
So what attracted the crowd? I believe that in this case the medium was the message.
This is a preview of
Social media works—more than 600 attend Boston health care conference
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Read the full post (578 words, 2 images, estimated 2:19 mins reading time)
Tags: blogs, health care payers, health care providers, health care software, health care technology, healthcare technology, linked in, social marketing, social media, Transforming health care, Transforming healthcare, tweet, Twitter
Posted in health care, social media | 1 Comment »
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