Archive for the ‘health care’ Category
Tuesday, December 6th, 2011
The panel at this morning’s conference entitled Sustainability: Don’t Market to Key Audiences- Motivate Them! was amazing. Panelists, whose work focuses on sustainability, shared lots of interesting details about what works and why.
Sustainability and health care on parallel tracks
For me, the biggest takeaway was that sustainability professionals face the same challenge that is starting to top the list at health care institutions. That is, motivating lots of individuals to change their behavior.
In health care, the focus is on motivating patients to comply with their treatment plans. In sustainability, it means motivating employees to make lots of small changes such as re-using and recycling both at work, and at home.
This is a preview of
Motivating Behavior Change: Where the rubber hits the road in health care and sustainability
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Read the full post (747 words, 4 images, estimated 2:59 mins reading time)
Tags: behavior change, compliance, engagement, health care, healthcare, incentives, motivation, sustainability
Posted in Energy, health care, social media, Speaker notes | 1 Comment »
Thursday, November 17th, 2011
One of the aims and consequences of health care payment reform is pushing care to lower cost settings. More and more, we hear this means treating patients in outpatient settings or in their homes.
So, it is with great interest that I attended the Massachusetts Technology Leadership Council’s seminar on How Technology is Enabling Dynamic Community Care Teams. My goal was to learn more about:
- the kinds of care providers are delivering at patients’ homes and in the community,
- why pundits view home and community-based care as essential to improving health outcomes and minimizing costs
Tags: care teams, community, health care, patient compliance, patients' satisfaction, payment reform, remote patient monitoring, techology
Posted in health care | No Comments »
Wednesday, May 11th, 2011
By Barbara Bix
Massachusetts Governor Patrick’s conference on health information technology, entitled “Improving Health Care and the Economy“, began yesterday in Worcester, MA. Dr. Blumenthal kicked off the conference citing achievements at the federal level and congratulating Massachusetts for being the first state to attain provider targets.
A down payment on health care reform
Quoting President Obama, Dr. Blumenthal told an audience of several hundred that health information technology, while important, is just the down payment on health care reform. More important, he said are the aspirations of change we plan to achieve as a country.
This is a preview of
Health information technology: successes, challenges, next steps
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Read the full post (1219 words, 2 images, estimated 4:53 mins reading time)
Tags: adoption, all payer database, care models, Governor Patrick's conference, health care innovation, health care reform, health information exchange, health information technology, HITECH, incentives, payment models, payment reform, telemedicine
Posted in health care, Speaker notes | No Comments »
Tuesday, April 12th, 2011
By Barbara Bix
Until recently, the health care industry ran largely on paper. With the federal mandate to automate the collection and distribution of patient medical records and information behind us, industry participants are starting to worry about the usability of the new health care information technology systems.
Designing for patient and clinician adoption
Yesterday, I attended the self-proclaimed first-of-its-kind Health Care Experience Design Conference in Boston. There, speakers from leading health care organizations such as The Cleveland Clinic, Kaiser Permanente, Aetna, Philips, and Johnson and Johnson–as well as representatives from human interface design agencies–shared best practices for designing technology that is easy for clinicians and patients to use and adopt.
Tags: design, health care information systems, health care IT, healthcare IT, user interface
Posted in health care | No Comments »
Sunday, April 3rd, 2011
Cheri Keith posted a recap from Harnessing the Power of Social Media in Healthcare Communications on the Health Care 3.0 blog and solicited “takeaways” from others. Mine follow below.
About the panel:
The Racepoint Group hosted the session. Larry Weber (who just published Everywhere: Comprehensive Digital Business Strategy for the Social Media Era ) served as moderator. The panelists included Dr. Kevin Pho, MD, Barry P. Chaiken, MD, MPH and Ashley Serotta of Sermo.
Most physicians are not active on social media during the work day
This is a preview of
Health care social media is in its infancy says panel
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Read the full post (558 words, 4 images, estimated 2:14 mins reading time)
Tags: Facebook, health care, health care marketing consulting services, health care social media, healthcare marketing consulting services, healthcare social media, Larry Weber, online communications, patient communications, physicians, reimbursement, social media marketing consulting services, Twitter
Posted in health care, social media, social media marketing | No Comments »
Wednesday, March 23rd, 2011
By Barbara Bix
This morning, I attended a program at the Massachusetts Technology Leadership forum featuring John Lewis, Regional VP of Sales, of athenahealth. John’s presentation centered on his company’s experiences of selling what he referred to as health care’s first cloud-based service.
Following on the heels of recent conversations, I’ve had with CIOs, about placing confidential patient data in the cloud; I expected John to tell us how he overcomes this objection. Instead, he spent the morning convincing us that operating in the cloud is his company’s competitive advantage. John supported this thesis with figures, facts, and logic.
Tags: athenahealth, cloud, collections, confidentiality, cost, data, data standards, efficiency, EMR, EMRs, health care, healthcare, knowledge management, meaningful use, privacy, reimbursement, revenue cycle, SaaS, standardization
Posted in health care, market intelligence, Marketing strategy, SaaS, Speaker notes, value propositions | No Comments »
Tuesday, February 15th, 2011
On February 4, I attended the Massachusetts Health Data Consortium conference entitled HIT ’11: The tools for meaningful and accountable care. It was a fabulous day packed with information from health care providers and health care payers across the nation. 
Since I couldn’t keep up with the information flow, I’m looking forward to reviewing the slides once they’re up later this month. In the meantime, the next few posts provide snippets from several sessions.
I hope you’ll find it as interesting as I did. This one focuses on the first session: Clinical Decision Support: Technology at the point of care.
This is a preview of
Health Care Information Technology: The prescription for successful implementation
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Read the full post (633 words, 4 images, estimated 2:32 mins reading time)
Tags: accountable care, clinical decision support, CPOE, electronic medical record, health care, health care information technology, medical errors, medication administration
Posted in health care, Speaker notes | 1 Comment »
Wednesday, February 9th, 2011
Kristin Knipp offers great advice in a post previewing Hubspot’s talk at the upcoming meeting on inbound marketing for Medical Device companies. She recommends starting with defining a unique value proposition and then building a content factory to attract humans and search engines.
Value is in the eye of the beholder
Although not stated explicitly, it is essential that marketers define the value proposition with the target audience’s perspective in mind–and that the content directly contributes to the delivery of that value proposition.
This is a preview of
Inbound marketing starts with deep customer insights
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Read the full post (499 words, 4 images, estimated 2:0 mins reading time)
Tags: buying process, buying stage, consistent communications, content, inbound marketing, target audience, value proposition
Posted in health care, Marketing strategy, value propositions | 1 Comment »
Tuesday, January 11th, 2011
In previous posts, I presented the do-it-yourself guide for creating value propositions in 3 steps and provided examples of how to apply it to develop a green value proposition and a value proposition for a professional services provider. This post provides an example of how to apply the formula to developing a value proposition for health care prospects. It also provides another tip for creating compelling value propositions.
Software value proposition for health care providers
Here’s the value proposition:
This is a preview of
Software value proposition for prospective health care customers
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Read the full post (509 words, 3 images, estimated 2:02 mins reading time)
Tags: EHR, electronic health record, health care software, meaningful use, medical records, patient data, quality of care, value proposition
Posted in health care, Uncategorized, value propositions | 1 Comment »
Thursday, December 23rd, 2010
Yesterday’s Journal of Participatory Medicine published an article entitled Evidence that Engagement Does Make A Difference. The study found that “patients’ decisions not to have the operation were associated with lack of confidence in the accuracy of the diagnosis, poor communication with their doctors and fear that the operation would erode their quality of life”.
Evidence shows that patients often forego treatment that could save their lives
This is a preview of
Can B2B marketing strategies for the complex sale help improve health outcomes?
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Read the full post (458 words, 2 images, estimated 1:50 mins reading time)
Tags: B2B marketing, behavior, communication, complex sale, credible, engagement, evidence, health care, health outcomes, healthcare behavior, patient behavior, powerful
Posted in health care, How to, Uncategorized | 1 Comment »
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