The Top Line

Barbara Bix, Managing Principal, BB Marketing Plus, is a seasoned business-to-business marketing consultant.

BB Marketing Plus has helped more than 75 firms accelerate their sales processes and discover new opportunities to increase revenues. Clients include high-tech, health care, and professional services firms ranging in size from Fortune 500 companies to start-ups.

Barbara speaks and writes articles on effective marketing
strategies. She has been quoted in the Wall Street Journal on on-line marketing and is a frequent contributor to several Boston-based business publications.

Barbara earned her stripes as a product marketer at EMC, Motorola, General Electric, and Wang after graduating Wharton with an MBA in Management Information and Control. Earlier in her career, she co-founded Cardinal Data, a firm that developed turnkey accounting systems for manufacturers.

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