Over the past six months, I’ve noticed heightened interest in market intelligence. To learn more, I interviewed marketing executives at several local companies to find out why–and summarized the results in The Secret to Success in a Down Economy: Market Intelligence published in today’s issue of MarketingProfs.
In this article, I discussed how one mid-sized company was using market intelligence to maintain its competitive edge and then asked readers if they had made similar marketing investment decisions. The article concluded with some questions to which I’d welcome your comments. They are:
How about your company? Where do you turn for market information and why? How do you use it?
How are you reacting to the tight economy? Have you cut back your marketing resources or increased them?
Are you spending more money on pinpointing your most promising prospects and understanding what induces them to buy? Or are placing your bets on extending your reach–and/or reiterating your current messages?
If you choose to comment, please include the size of your company and the industries and geographies you target to help others interpret your responses.
Thanks in advance for any perspectives you can provide.
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Tags: competitive edge, down economy, market information, market intelligence, marketing executives, marketing investment, marketing messages, reach, target
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I liked the article! Working smarter has always been important, but being lazy was still okay too. I don’t think being lazy looks quite so appealing now.
You’re right that new tools online offer great opportunities for SMBs and SMEs to get in the Market Intelligence game. It goes beyond just CRM though.
Check out Indicee, our Software as a Service Business Intelligence solution. We’re bringing B.I. to mere mortals! This wouldn’t have been possible 5 years ago! Thanks.
Will do!