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	<title>Comments on: Social media: Insights from an in-house specialist</title>
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	<link>http://www.bbmarketingplus.com/blog/2010/01/18/social-media-insights-from-an-in-house-specialist/</link>
	<description>Attract better business, shorten the sales cycle, and accelerate revenues</description>
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		<title>By: Excerpted Interview with Barbara Bix at BB Marketing Plus &#124; Subjectively Speaking</title>
		<link>http://www.bbmarketingplus.com/blog/2010/01/18/social-media-insights-from-an-in-house-specialist/comment-page-1/#comment-5900</link>
		<dc:creator>Excerpted Interview with Barbara Bix at BB Marketing Plus &#124; Subjectively Speaking</dc:creator>
		<pubDate>Sat, 06 Feb 2010 18:46:46 +0000</pubDate>
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		<description>[...] as a principal over at BB Marketing Plus) was kind enough to publish  an interview with me on her blog a little while back.  I&#8217;ve selected a few excerpts and re-posted them here.  Use the links [...]</description>
		<content:encoded><![CDATA[<p>[...] as a principal over at BB Marketing Plus) was kind enough to publish  an interview with me on her blog a little while back.  I&#8217;ve selected a few excerpts and re-posted them here.  Use the links [...]</p>
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		<title>By: Bob Mannal</title>
		<link>http://www.bbmarketingplus.com/blog/2010/01/18/social-media-insights-from-an-in-house-specialist/comment-page-1/#comment-5769</link>
		<dc:creator>Bob Mannal</dc:creator>
		<pubDate>Mon, 18 Jan 2010 19:35:50 +0000</pubDate>
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		<description>Barbara,

Great write-up.  I especially agree with the &quot;listening&quot; aspect that Alan discusses.  I would take it a step further, beyond potential sales, and listen to what people are saying about the company.  A reputation is so fragile, and can change so rapidly due to the speed of the Internet, that listening is now mandatory.

Thanks.

Bob</description>
		<content:encoded><![CDATA[<p>Barbara,</p>
<p>Great write-up.  I especially agree with the &#8220;listening&#8221; aspect that Alan discusses.  I would take it a step further, beyond potential sales, and listen to what people are saying about the company.  A reputation is so fragile, and can change so rapidly due to the speed of the Internet, that listening is now mandatory.</p>
<p>Thanks.</p>
<p>Bob</p>
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