Comments on: Social Media Overload–How to make sense of it all http://www.bbmarketingplus.com/blog/2009/06/19/social-media-overload-how-to-make-sense-of-it-all/ Attract better business, shorten the sales cycle, and accelerate revenues Tue, 22 Jun 2010 22:19:58 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: bbmarketingplus http://www.bbmarketingplus.com/blog/2009/06/19/social-media-overload-how-to-make-sense-of-it-all/comment-page-1/#comment-3127 bbmarketingplus Thu, 25 Jun 2009 02:51:41 +0000 http://www.bbmarketingplus.com/blog/?p=110#comment-3127 Thanks Nick! Thanks Nick!

]]> By: Nick Wreden http://www.bbmarketingplus.com/blog/2009/06/19/social-media-overload-how-to-make-sense-of-it-all/comment-page-1/#comment-3126 Nick Wreden Thu, 25 Jun 2009 02:46:33 +0000 http://www.bbmarketingplus.com/blog/?p=110#comment-3126 Excellent summary. Good job! Excellent summary. Good job!

]]> By: bbmarketingplus http://www.bbmarketingplus.com/blog/2009/06/19/social-media-overload-how-to-make-sense-of-it-all/comment-page-1/#comment-2956 bbmarketingplus Fri, 19 Jun 2009 14:40:37 +0000 http://www.bbmarketingplus.com/blog/?p=110#comment-2956 Hi Oscar and Michael, Oscar, thanks so much for the suggestion. I looked at the site you recommended and was very impressed. My company offers less comprehensive services to address the same objectives--but for businesses with smaller budgets. A plethora of exciting technologies are really taking market intelligence to a whole new level! Michael, this is a very helpful clarification--and I appreciate your sharing your insights and an updated link to your video. Your presentation was incredible! Hi Oscar and Michael,

Oscar, thanks so much for the suggestion. I looked at the site you recommended and was very impressed.

My company offers less comprehensive services to address the same objectives–but for businesses with smaller budgets. A plethora of exciting technologies are really taking market intelligence to a whole new level!

Michael, this is a very helpful clarification–and I appreciate your sharing your insights and an updated link to your video. Your presentation was incredible!

]]> By: Michael Durwin http://www.bbmarketingplus.com/blog/2009/06/19/social-media-overload-how-to-make-sense-of-it-all/comment-page-1/#comment-2954 Michael Durwin Fri, 19 Jun 2009 14:02:27 +0000 http://www.bbmarketingplus.com/blog/?p=110#comment-2954 Michael Troiano was right that engagement doesn't translate directly into sales. Engagement is merely the first of several components, that if done well, translates into sales. Good engagement, whether on Twitter or TV, encourages action, which does lead directly to sales. Unlike TV, whose only real measurement is Nielsen (and with all that's gone on with them over the last few years, if you still think that's the best use of your marketing budget, keep blowing your client's budget!), Twitter offers far more measurement opportunities, even at this early stage of the game. There are far more tools to measure social media and other forms of online advertising than there have ever been for traditional media and traditional media has been around 3 times longer! p.s. The most up to date version of our video can be seen at http://www.gathr.me/video.html Michael Troiano was right that engagement doesn’t translate directly into sales. Engagement is merely the first of several components, that if done well, translates into sales. Good engagement, whether on Twitter or TV, encourages action, which does lead directly to sales. Unlike TV, whose only real measurement is Nielsen (and with all that’s gone on with them over the last few years, if you still think that’s the best use of your marketing budget, keep blowing your client’s budget!), Twitter offers far more measurement opportunities, even at this early stage of the game. There are far more tools to measure social media and other forms of online advertising than there have ever been for traditional media and traditional media has been around 3 times longer!

p.s. The most up to date version of our video can be seen at http://www.gathr.me/video.html

]]> By: oscartr http://www.bbmarketingplus.com/blog/2009/06/19/social-media-overload-how-to-make-sense-of-it-all/comment-page-1/#comment-2949 oscartr Fri, 19 Jun 2009 11:55:11 +0000 http://www.bbmarketingplus.com/blog/?p=110#comment-2949 check out overtone as a way to listen and engage check out overtone as a way to listen and engage

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