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	<title>Comments on: Customer case studies: Let your customers do the talking</title>
	<atom:link href="http://www.bbmarketingplus.com/blog/2008/10/07/referral-marketing-strategy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.bbmarketingplus.com/blog/2008/10/07/referral-marketing-strategy/</link>
	<description>Attract better business, shorten the sales cycle, and accelerate revenues</description>
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	<item>
		<title>By: bbmarketingplus</title>
		<link>http://www.bbmarketingplus.com/blog/2008/10/07/referral-marketing-strategy/comment-page-1/#comment-5342</link>
		<dc:creator>bbmarketingplus</dc:creator>
		<pubDate>Thu, 05 Nov 2009 15:02:08 +0000</pubDate>
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		<description>Can you clarify the question?  Thanks</description>
		<content:encoded><![CDATA[<p>Can you clarify the question?  Thanks</p>
]]></content:encoded>
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	<item>
		<title>By: Allison Brown</title>
		<link>http://www.bbmarketingplus.com/blog/2008/10/07/referral-marketing-strategy/comment-page-1/#comment-5341</link>
		<dc:creator>Allison Brown</dc:creator>
		<pubDate>Thu, 05 Nov 2009 14:51:25 +0000</pubDate>
		<guid isPermaLink="false">http://bbmarketingplus.wordpress.com/?p=92#comment-5341</guid>
		<description>A very interesting blog post. What would you say was the most common problem?</description>
		<content:encoded><![CDATA[<p>A very interesting blog post. What would you say was the most common problem?</p>
]]></content:encoded>
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		<title>By: Melissa A.</title>
		<link>http://www.bbmarketingplus.com/blog/2008/10/07/referral-marketing-strategy/comment-page-1/#comment-18</link>
		<dc:creator>Melissa A.</dc:creator>
		<pubDate>Thu, 13 Nov 2008 19:34:23 +0000</pubDate>
		<guid isPermaLink="false">http://bbmarketingplus.wordpress.com/?p=92#comment-18</guid>
		<description>Great advice. Case studies are powerful marketing tools. I especially like that you point out how case studies can attract media attention—which can exponentially attract more business.</description>
		<content:encoded><![CDATA[<p>Great advice. Case studies are powerful marketing tools. I especially like that you point out how case studies can attract media attention—which can exponentially attract more business.</p>
]]></content:encoded>
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		<title>By: John Cousineau</title>
		<link>http://www.bbmarketingplus.com/blog/2008/10/07/referral-marketing-strategy/comment-page-1/#comment-6</link>
		<dc:creator>John Cousineau</dc:creator>
		<pubDate>Wed, 08 Oct 2008 16:05:41 +0000</pubDate>
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		<description>Barbara,

Solid post. Agree wholeheartedly. It&#039;s remarkable how much one can learn from regularly conversing with one&#039;s customers. It&#039;s also remarkable how, after working as hard as they do to land new customers, so few companies take the time to ask their customers for the info needed to write case studies. A no-brainer with high rates of return from what we&#039;ve observed.</description>
		<content:encoded><![CDATA[<p>Barbara,</p>
<p>Solid post. Agree wholeheartedly. It&#8217;s remarkable how much one can learn from regularly conversing with one&#8217;s customers. It&#8217;s also remarkable how, after working as hard as they do to land new customers, so few companies take the time to ask their customers for the info needed to write case studies. A no-brainer with high rates of return from what we&#8217;ve observed.</p>
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