Founded
in 1994 as an independent marketing consulting firm, BB Marketing Plus has helped more
than 75 firms accelerate their sales processes
and discover new opportunities to increase
revenues. Clients include high-tech, health
care, and professional services firms ranging
in size from Fortune 500 companies to start-ups.
Why Us?
Knowing
what questions to ask and how to obtain the right information
at each stage of the buying
process is critical to the success of your marketing project. With 20 years of experience, contacts
and success, our firm is uniquely positioned to apply
the Revenue
Accelerator Methodology™ to
your needs. We know what to look for, who to ask, and
how to get answers—quickly.
Working with BB Marketing
Plus:
Whether
you require marketing leadership, a flexible resource
that can jumpstart your marketing programs, or just a
fresh perspective on a market study, BB Marketing Plus gives your company
the competitive edge. We help maximize your return on
marketing dollars by delivering the right-level resource
for just the time you need. BB Marketing Plus works as
a member of your team in the arrangement of your choice
from a few hours per week to a couple of days each month.
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Managing Principal:
Barbara
Bix, Principal, is a seasoned business-to-business
strategic marketing consultant. For the ten years immediately
before founding BB Marketing Plus, Ms. Bix managed
markets and products for EMC, Motorola, General
Electric, and Wang. Earlier in her career, she
co-founded Cardinal Data, a firm that developed
turnkey business systems for manufacturers. She
also worked as a Systems Analyst for Siemens Corporation
and in Marketing and Human Resources for the Insurance
Company of North America (now a part of CIGNA).
Ms. Bix graduated The Wharton School with an MBA in Management Information and
Control. She earned her Bachelors of Arts in Cognitive Psychology from the University
of Pennsylvania. She has also completed post-graduate courses at Northeastern's
State-of-the-Art Engineering program and the Harvard School of Public Health.
Ms. Bix has been quoted in the Wall Street Journal and
speaks and writes articles on effective marketing
strategies. Her articles have appeared in the Boston
Business Journal, Mass High-Tech, Effective Clinical
Practices, Health Care Review, Massachusetts Lawyers
Weekly, Women's Business, and online on
www.marketingprofs.com and www.raintoday.com.
Team:
Ms. Bix collaborates with other marketing
professionals in executing the marketing programs that
her firm recommends. She will work with your team or
recommend colleagues with appropriate expertise in your
industry.
Phone:
617.964.8193
Email: info@bbmarketingplus.com
Methodology Matters: If
you want the right answers, you have to know what questions
to ask.
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